Increased focus on online presence
SAICOS COLOUR GmbH is realigning itself and strengthening its online marketing activities. The main focus is based on the new website, social media and banner advertising.
Website Relaunch 2020
A clear structure, a menu navigation with intuitive usability and a modern visual language ensure a new appearance for the manufacturer of wood coatings. The driving force here is and remains the little SAICOS boy with a high recognition value. Short loading times and direct access to the start page simplify navigation and lead the user faster to his or her destination. A clear page structure and the creation of new categories support this. The extensive service area with clear application videos and technical details provide the user with a lot of background knowledge and increase the time spent on the page. Of course, the site is also mobile optimized to pick up prospective customers on the go. Thanks to the dealer locator, end customers get an overview of the local specialist retailers in their area and can navigate there directly to get comprehensive advice and to purchase SAICOS products.
„Even if we primarily operate in the B2B area, we cannot ignore the end consumer. Buying behavior is changing. Information must be accessible faster and more effectively. It’s no longer a secret that our customers use the Internet and social media for this. It was therefore time to revise our website and to bring it up to date both technically and optically. In addition, we are now also active in social media and use these platforms to draw the attention of do-it-yourselfers, too,”says Michael Fischer, Managing Director of SAICOS COLOUR GmbH.
Do-it-yourself, the use of wood and the sense of achievement that you have created something with your own hands inspire Generation Y and are well received in social media. Instagram, Facebook and YouTube have become indispensable when it comes to increasing brand awareness and addressing a young target group. SAICOS is now on the offensive on an independent profile and regularly posts updates about new products, trade fairs and application examples. The strategy is supplemented by selected influencer cooperations with experienced craftsmen and do-it-yourselfers.
In the age of digitization, SAICOS is increasingly focusing on a combination of online and print advertising. Print media remain an important medium in addressing customers. In the eyes of the company, however, they should be supported and expanded by the extension in the online area. The aim here is also to increase reach and raise awareness in the industry and beyond.