{"id":21618,"date":"2020-04-23T14:56:03","date_gmt":"2020-04-23T12:56:03","guid":{"rendered":"https:\/\/www.saicos.de\/non-classifiee\/increased-focus-on-online-presence\/"},"modified":"2021-05-17T10:14:26","modified_gmt":"2021-05-17T08:14:26","slug":"increased-focus-on-online-presence","status":"publish","type":"post","link":"https:\/\/www.saicos.de\/fr\/press-news-fr\/increased-focus-on-online-presence\/","title":{"rendered":"Un accent particulier sur la pr\u00e9sence en ligne"},"content":{"rendered":"<p><strong><em>SAICOS COLOUR GmbH<\/em> change de cap et renforce ses activit\u00e9s de marketing en ligne. L&#8217;accent est \u00e0 pr\u00e9sent mis sur les trois piliers que sont le site web, les m\u00e9dias sociaux et les banni\u00e8res publicitaires.<\/strong><\/p>\n<p><strong>\u00a0<\/strong><strong>Lancement du nouveau site web en 2020<\/strong><\/p>\n<p>Une structure claire, une navigation dans le menu avec une utilisation intuitive et un langage graphique moderne permettent au fabricant de rev\u00eatements pour bois de faire peau neuve. L&#8217;attraction principale est et reste le petit gar\u00e7on <em>SAICOS<\/em>, facilement reconnaissable. Des temps de chargement courts et un acc\u00e8s direct \u00e0 la page d&#8217;accueil simplifient la navigation et permettent une recherche plus rapide. Le tout est soutenu par une structure de page claire et la cr\u00e9ation de nouvelles cat\u00e9gories. La vaste rubrique services, avec ses vid\u00e9os d&#8217;application descriptives et ses d\u00e9tails techniques, fournit \u00e0 l&#8217;utilisateur de nombreuses connaissances de base et augmente le temps pass\u00e9 sur le site. Bien entendu, le site est \u00e9galement optimis\u00e9 pour les mobiles afin de capter les personnes int\u00e9ress\u00e9es en d\u00e9placement. Gr\u00e2ce \u00e0 la fonction recherche de revendeurs, les clients finaux obtiennent une vue d&#8217;ensemble des revendeurs sp\u00e9cialis\u00e9s \u00e0 proximit\u00e9 et peuvent s&#8217;y rendre directement pour recevoir des conseils complets et acheter des produits <em>SAICOS<\/em>.<\/p>\n<p><em>&#8220;M\u00eame si nous sommes principalement focalis\u00e9s sur le secteur B2B, nous ne devons pas oublier le consommateur final. Les comportements d&#8217;achat changent. L&#8217;information doit \u00eatre disponible plus rapidement et plus efficacement. Nous savons depuis longtemps que nos clients utilisent Internet et les m\u00e9dias sociaux \u00e0 cette fin. Il \u00e9tait donc temps de refondre notre site web et de le mettre \u00e0 jour, tant sur le plan technique que visuel. De plus, nous sommes d\u00e9sormais actifs sur les r\u00e9seaux sociaux et utilisons ces plateformes pour nous faire conna\u00eetre aupr\u00e8s des bricoleurs \u00e9galement.\u201c, nous explique Michael Fischer, PDG de SAICOS COLOUR GmbH.<\/em><\/p>\n<p><strong>R\u00e9seaux sociaux<\/strong><\/p>\n<p>Le bricolage, le travail du bois et le sentiment d&#8217;accomplissement que l&#8217;on ressent apr\u00e8s avoir cr\u00e9\u00e9 quelque chose de ses propres mains inspirent la g\u00e9n\u00e9ration Y et trouvent \u00e9cho sur les r\u00e9seaux sociaux. Instagram, Facebook et YouTube sont devenus des outils indispensables pour accro\u00eetre la notori\u00e9t\u00e9 d&#8217;une marque et s\u00e9duire un groupe cible jeune. Sur son profil ind\u00e9pendant, <em>SAICOS<\/em> passe \u00e0 l&#8217;offensive en publiant r\u00e9guli\u00e8rement au sujet des nouveaux produits, des salons professionnels et des exemples d&#8217;application. Cette strat\u00e9gie est compl\u00e9t\u00e9e par des collaborations avec des influenceurs s\u00e9lectionn\u00e9s et des bricoleurs avis\u00e9s.<\/p>\n<p><strong>Les m\u00e9dias num\u00e9riques<\/strong><\/p>\n<p>\u00c0 l&#8217;\u00e8re du num\u00e9rique, <em>SAICOS<\/em> s&#8217;appuie de plus en plus sur une combinaison de publicit\u00e9s en ligne et papier. Les m\u00e9dias imprim\u00e9s restent un support important pour s&#8217;adresser aux clients. Cependant, aux yeux de l&#8217;entreprise, ils doivent \u00eatre soutenus et d\u00e9velopp\u00e9s par une extension dans le domaine des m\u00e9dias num\u00e9riques. L&#8217;objectif est \u00e9galement d&#8217;augmenter la port\u00e9e et d&#8217;accro\u00eetre la sensibilisation dans le secteur et au-del\u00e0.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour plus d&#8217;informations et des vid\u00e9os d&#8217;application, rendez-vous sur : <a href=\"https:\/\/www.facebook.com\/SaicosColour\">Facebook<\/a> &amp; <a href=\"https:\/\/www.instagram.com\/saicos.colour\">Instagram<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SAICOS COLOUR GmbH change de cap et renforce ses activit\u00e9s de marketing en ligne. L&#8217;accent est \u00e0 pr\u00e9sent mis sur les trois piliers que sont le site web, les m\u00e9dias sociaux et les banni\u00e8res publicitaires. \u00a0Lancement du nouveau site web en 2020 Une structure claire, une navigation dans le menu avec une utilisation intuitive et&hellip;<\/p>\n","protected":false},"author":37,"featured_media":22950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[439],"tags":[],"class_list":["post-21618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-news-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Un accent particulier sur la pr\u00e9sence en ligne : Spezialist f\u00fcr hochwertige Holzanstriche - SAICOS COLOUR GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saicos.de\/fr\/press-news-fr\/increased-focus-on-online-presence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un accent particulier sur la pr\u00e9sence en ligne\" \/>\n<meta property=\"og:description\" content=\"SAICOS COLOUR GmbH change de cap et renforce ses activit\u00e9s de marketing en ligne. 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